PRIVACY POLICY

Updated 08/12/25 (Version 1.2)

We respect the privacy rights of survey participants and other individuals whose personal information we process. This Privacy Policy explains how we process your personal data when you join Paid Perspectives, create an account, participate in surveys, receive incentives, or otherwise interact with us. This Privacy Policy also includes additional notices required under applicable United States privacy laws, including the California Consumer Privacy Act (CCPA/CPRA), the Colorado Privacy Act, the Virginia Consumer Data Protection Act and similar state laws.

This Privacy Policy should be read together with the Paid Perspectives Terms and Conditions.

 

About Us

Paid Perspectives (“we”, “us”, “our”) is a trading name of Walr Group Ltd. We act as Controller for the personal data we collect in order to operate our panel, manage your account, prevent fraud, run quality and verification checks, and deliver incentives.

When we route you to surveys hosted for our clients, or host surveys created by them, we may act as Processor on their instructions.

By registering with Paid Perspectives and participating in surveys, we will process your personal data under several lawful bases including contract, legitimate interests, and consent where required.
               
We also process personal information for “business purposes” and “commercial purposes” as those terms are used in US state privacy laws, including the CCPA/CPRA, and we disclose personal information to service providers and contractors pursuant to written contracts.

 

What Information We Collect

We may collect and process the following categories of personal data:

• Identity and contact details, including name, email address, telephone number, postal address, state of residence, and government-issued identifiers where legally required to verify identity for incentives.
• Demographic information submitted when registering or completing surveys, such as age band, gender identity, ethnicity or race, household composition, education, income range, employment status; if collected, these may be treated as “sensitive” under some US state laws and will only be used for panel qualification and research purposes. Sensitive information will only be collected where voluntarily provided in specific surveys and only with your explicit consent when required.
• Technical information including IP address, device identifiers, cookies, browsing activity on our site, device attributes, approximate location derived from IP, and web beacons or pixels used for survey quality and fraud prevention.
• Survey responses, which may be pseudonymised or anonymised before being shared with our clients. Please note, identifiable responses are not shared with clients unless necessary for a specific project and you have been informed.
• Fraud-detection and data-quality information generated through our validation systems (e.g., device fingerprinting, duplicate account detection, behavioural quality signals). We may compare device and account information against internal or third-party datasets to prevent fraudulent or duplicate participation.
• Information required to deliver rewards, such as payment account details. Where required for tax reporting we may collect taxpayer information and records of payments.

 

How We Use Your Information

We may use your personal data to:

• Operate the panel, manage your account and participation, ensure data quality, and provide the website and related services.
• Assess whether you meet eligibility requirements for surveys.
• Contact you with invitations to suitable surveys.
• Detect and prevent fraud, duplicate accounts and poor-quality responses, including using validation technology.
• Process incentive claims and deliver rewards.
• Communicate with you about your account, surveys, updates to our Terms or Privacy Policy, and panel opportunities.
• Comply with our legal obligations, respond to lawful requests from public authorities and comply with tax, accounting, or audit obligations.
• Carry out analytics to improve our services, panel management, and survey quality.
• Perform profiling activities related to fraud prevention and quality scoring. These processes do not involve automated decision-making that produces legal or similarly significant effects.
• Perform the following business purposes recognised by US state privacy laws: providing and maintaining services; quality assurance; security and fraud prevention; debugging and error repair; internal research and development; short-term transient use; and auditing related to interactions and transactions.

 

Lawful Basis for Processing

We rely on the following lawful bases:

Contract: to operate your panel account, send surveys, provide incentives.

Legitimate interests: fraud prevention, data quality, analytics, improving our services.

Consent: where required—for example, for specific marketing, or if a survey collects special-category data (explicit consent).

Where U.S. laws apply, we rely on your consent or your direction for participation in surveys, and on our legitimate interests for fraud prevention, security, and service improvement. We process personal information for “business purposes” and, where applicable, “commercial purposes.”

We do not use or disclose sensitive personal information for purposes other than those permitted by law or disclosed in this Policy.

 

How We Share Your Information

We may share your personal data with:

• Clients, but ordinarily only pseudonymised or aggregated survey results. We do not disclose your identity unless necessary for a specific project and you have been informed.
• Service providers who host our website or process data for us. We enter into contracts restricting their use of personal information to specified business purposes and requiring security measures.
• Fraud-detection partners such as device verification providers or quality scoring tools.
• Payment providers who deliver incentives.
• Other Walr Group companies involved in processing panel or survey data.

We do not share identifiable panel data with clients unless necessary, and only under strict contractual controls. We do not “sell” personal information or “share” it for cross-context behavioural advertising unless you are provided with a clear opportunity to opt out. If this changes, we will provide required notices and opt-out mechanisms

 

International Transfers

Your personal information may be transferred outside the UK or EEA, including to Walr group entities or service providers, this includes transfers to and from the United States where our US partners, clients, or service providers are located.

Where we transfer data internationally, we use legally recognised safeguards such as the International Data Transfer Agreement (IDTA) or Standard Contractual Clauses (SCCs).
For U.S. residents, your personal information may be transferred to the United Kingdom/European Economic Area (EEA) or other countries with different data protection laws. We implement appropriate contractual and organisational safeguards to protect such information – we rely on SCCs/IDTA together with supplementary measures, and, where applicable, participation by recipients in recognised frameworks.

 

Cookies and Similar Technologies

We use cookies and similar technologies to:

• Operate and secure the Paid Perspectives site;
• Improve functionality and user experience;
• Support fraud-prevention and quality assurance.

You can manage cookies through your browser settings.
Certain cookies and tracking technologies may be used for analytics and, where applicable, targeted advertising. Where required by law, we will provide a cookie banner and consent or opt-out controls. You may also exercise cookie preferences using our cookie settings link.

 

How Long We Keep Your Information

We keep your information as long as necessary for the purposes set out in this Privacy Policy. These retention periods are around:

• For the duration of your Paid Perspectives membership and for 24 months after your account becomes inactive;
• Incentive/payment records for 6 years (for tax and audit). US-specific tax and accounting retention may require similar or longer periods where applicable;
• Survey response data for the period required by our clients’ research obligations, typically pseudonymised.

We retain each category of personal information only for as long as reasonably necessary for its purpose, unless a longer period is legally required.

 

Your Rights

You have the right to:

Access your personal information;

Request correction or deletion;

Object to or restrict processing;

Request a copy of your data (portability);

Withdraw consent at any time (where consent is relied upon);

Complain to your local supervisory authority (e.g., the UK Information Commissioner’s Office).

US and State-specific privacy rights: Depending on your state of residence, you may have rights to know/access, correct, delete, portability, limit the use and disclosure of sensitive personal information, and to opt out of sales, sharing, or targeted advertising. California residents also have the right to know categories and specific pieces of personal information collected, the categories of sources, purposes of use, and categories of third parties to whom information is disclosed; to opt out of sales/sharing; to limit the use and disclosure of sensitive personal information; and to be free from discrimination for exercising rights. We do not use automated decision-making that produces legal or similarly significant effects without appropriate human involvement.

How to exercise your rights: You can submit a request by contacting us at our privacy email or by post, as set out in clause 11. We will verify your request using reasonable methods, which may include matching information you provide with records we maintain. If you are an authorised agent submitting a request on behalf of a consumer, we may require proof of authorisation and verification of the consumer’s identity.

California “Shine the Light” and financial incentives: If we offer loyalty or incentive programmes related to your participation, we will provide a notice of financial incentive describing the material terms, how the value is calculated, and how you may opt in or withdraw without discrimination. Incentive programmes are voluntary, and we will obtain your consent before enrolment.

To exercise any of these rights, please contact us at the contacts set out in clause 11 below.

We may need to verify your identity before responding to a request. We will not discriminate against you for exercising your privacy rights.

 

Additional Privacy Information California Residents

This notice is specific for all California residents:

Categories of personal information collected: identifiers (e.g., name, email, phone, IP address), protected classification characteristics where voluntarily provided (e.g., gender, ethnicity), commercial information related to incentives, internet or electronic network activity, geolocation (approximate), audio/visual if you participate in recorded research with notice, professional or employment-related information if relevant to screening, inferences drawn from survey and profile data for panel qualification, and sensitive personal information where collected for research and quality assurance. Sources: directly from you, your device/browser, our service providers, clients (where acting as their service provider), and publicly available sources.

Purposes of collection and disclosure: to operate the panel and services; eligibility and survey matching; security, fraud prevention and quality assurance; incentives and payments; analytics and service improvement; compliance with law. We disclose personal information to service providers, contractors, payment processors, fraud-prevention partners, affiliates, and clients as described above. We do not sell personal information or share it for cross-context behavioural advertising; if this changes, we will provide required notice and opt-out mechanisms.

Retention: we retain categories of personal information for the periods described in Section 8 and as required by law.

Sensitive personal information: we do not use or disclose sensitive personal information for purposes other than those permitted by law or disclosed, such as service delivery, security and integrity, short-term transient use, and quality assurance.

 

Contact Details

For questions about this Privacy Policy, contact: privacy@walr.com    
U.S. privacy requests may also be submitted via mail to Privacy at Walr, 450 Lexington Ave WEWORK, 4 098 New York, NY 10017-3904

 

Children’s Data

Paid Perspectives is not intended for anyone under age of 13. We do not knowingly collect personal information from anyone under age 13, and if we discover such data we will delete it promptly. If we allow participation by individuals aged 13–17, we will do so in compliance with market research industry standards and obtain any required consents or permissions.

 

Security

We implement reasonable and appropriate technical and organisational security measures to protect your personal information, including encryption, access controls, monitoring, and fraud-detection technologies.

 

Updates

We may update this Privacy Policy from time to time. If changes are material, we will use reasonable efforts to notify you through your Paid Perspectives account.            
The “Updated” date at the top of this notice reflects the latest revision.